Custom Wealth Solutions entities enter external administration


Two of the entities associated with Chris Appleyard’s dealer group Custom Wealth Solutions have entered external administration.
Documents filed with the Australian Securities and Investments Commission earlier this month reveal that Custom Wealth Solutions and Custom Wealth Solutions Dealer Services Pty Ltd had entered into external administration.
The ASIC documentation shows that Custom Wealth Solutions Dealer Services Pty Ltd was previously Appleyard Financial Services Pty Ltd. Both entities are registered as operating out of Brisbane’s inner-city Fortitude Valley.
Custom Wealth Solutions (CWS) descirbes itself as being “an award winning and privately owned Financial Planning Firm providing Comprehensive Financial Advice to Private and Business clients”.
Custom Wealth Solutions Dealer Services Pty Ltd describes itself as being “Created by Advisers, for Advisers”.
Its web site then goes on to say, “We are the advisers that bought a Dealer Group so we could control our own destiny. There is simply no comparison between a Dealer model run by institutions or companies, and a Dealer Group run by advisers. Our commodity is advice and strategy first, and product is a solution!”
The web site also states that Custom Wealth Solutions chief exuective is Chris Appleyard and describes him as the “founder and chairman of Appleyard Capital”.
It noted that, “Chris is currently dealer principal and head of strategy and research for the advisory firm Custom Wealth Solutions (Sydney, Brisbane and Melbourne). In 2010 he founded CWS DS and is well under way on delivering on an empowering business plan which has the industry talking”.
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