Building a professional website takes less time and money
For a financial adviser, building a strong marketing capability via social media needs to start with a professional website, something that is now cheaper and takes less time to build.
Speaking at Synchron's NextGen7 conference, First Step Communications chief executive Gihan Perera said that a website is most often the very first point of contact that a potential client will have with an adviser - and the foundation on which social media marketing must be built.
Without an associated blog, regular updates and client newsletters that feed into that online portal, any social networking effort will have been wasted, he said.
"People think creating a website takes a long time and a lot of money," he said.
"The truth is that it used to take a long time and a lot of money, but with the creation of online web content solutions - and there are many great solutions available now - it doesn't have to."
For around $8 a month an adviser can have a website up and running, with the option to "upgrade" to a more sophisticated offering, according to Perera.
Synchron director Don Trapnell said the NextGen7 conference was aimed at providing financial services professionals aged under 40 with the skills to better utilise technology in order to increase business.
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