Building a professional website takes less time and money
For a financial adviser, building a strong marketing capability via social media needs to start with a professional website, something that is now cheaper and takes less time to build.
Speaking at Synchron's NextGen7 conference, First Step Communications chief executive Gihan Perera said that a website is most often the very first point of contact that a potential client will have with an adviser - and the foundation on which social media marketing must be built.
Without an associated blog, regular updates and client newsletters that feed into that online portal, any social networking effort will have been wasted, he said.
"People think creating a website takes a long time and a lot of money," he said.
"The truth is that it used to take a long time and a lot of money, but with the creation of online web content solutions - and there are many great solutions available now - it doesn't have to."
For around $8 a month an adviser can have a website up and running, with the option to "upgrade" to a more sophisticated offering, according to Perera.
Synchron director Don Trapnell said the NextGen7 conference was aimed at providing financial services professionals aged under 40 with the skills to better utilise technology in order to increase business.
Recommended for you
A quarter of advisers who commenced on the FAR within the last two years have already switched licensees or practices, adding validity to practice owners’ professional year (PY) concerns.
Integrated wealth and financial services group Rethink has launched a financial planning arm called Rethink Wealth to expand beyond property investing and into holistic wealth management.
While adviser numbers continue to slowly creep back up, the latest Wealth Data analysis reveals they would actually be in the green for the calendar year if it weren’t for so many losses in the limited advice space.
Iress has appointed a chief AI officer to spearhead the fintech’s strategic focus on AI, with chief executive Marcus Price describing how the technology opens the doors to a “new frontier for wealth advice”.
