Advice firm penalised $11m over ‘cookie cutter’ advice
Financial advice firm DOD Bookkeeping has been penalised in the Federal Court for providing ‘cookie cutter advice’ to clients.
DOD, formerly known as Equiti Financial Services, was penalised over $11 million on 24 April after the Federal Court found it breached conflicted remuneration rules.
Equiti FS provided financial advice to clients and offered SMSF establishment and administration services.
In the case of 12 clients who gave evidence to the court, the advice was “cookie cutter” and failed to take into account each client’s individual circumstances or objectives.
Equity FS paid $130,250 in bonuses to three financial advisers who provided template advice to clients to roll over their superannuation into self-managed super funds (SMSFs) and use those funds to buy property through a related entity, Equiti Property Pty Ltd.
Bonuses were paid when the clients settled on the property and these influenced the advice they provided, Justice Scott Goodman said.
ASIC deputy chair, Sarah Court, said: “Misconduct exploiting superannuation savings is an ASIC enforcement priority. In this case, the court found bonuses paid to advisers influenced the advice they provided, resulting in poor financial outcomes for the consumers involved.
“Financial services licensees who employ advisers to provide personal financial advice need to ensure that they place their clients at the forefront.
“The size of today’s penalty demonstrates the seriousness of this misconduct.”
Equiti FS’ Australian Financial Services Licence was cancelled by ASIC on 7 November 2024.
Recommended for you
A strong demand for core fixed income solutions has seen the Betashares Australian Composite Bond ETF surpass $1 billion in funds under management, driven by both advisers and investors.
As the end of the year approaches, two listed advice licensees have seen significant year-on-year improvement in their share price with only one firm reporting a loss since the start of 2025.
Having departed Magellan after more than 18 years, its former head of investment Gerald Stack has been appointed as chief executive of MFF Group.
With scalability becoming increasingly important for advice firms, a specialist consultant says organisational structure and strategic planning can be the biggest hurdles for those chasing growth.

