Perpetual acquires risk advisory firm

Perpetual Limited has acquired specialist risk advisory business Priority Life to strengthen its proposition to high net worth clients, including established wealthy, business owners, and medical specialists.

Priority Life is a Melbourne-based specialist risk advisory business with a strong focus on medical practitioners.

Perpetual Private group executive, Mark Smith, said Perpetual Private was positioned to benefit from industry dislocation given its brand and client relationships.

“As a business, we are looking to lead the market in wealth advisory, trustee and professional services in our targeted client segments. Our team is focused on accelerating growth through attracting high quality and strategically aligned advisers, with 15 new advisers signing on for FY20, as well as growth through inorganic opportunities,” he said.

“Priority Life fits well with our integrated professional services model, which facilitates deeper client engagement through a holistic approach, enabling clients to gain access to a team of specialists.

“Priority Life’s success is founded on a deep understanding of the specific needs of their clients and complex insurance issues which is a valuable addition to our own capabilities. Our current and future clients will benefit from Priority Life’s highly focused expertise in life insurance solutions.”