Hartley Poynton to badge Sealcorp products
Hartley Poynton and Sealcorp have announced a co-branding deal which will result in Hartley Poynton offering Sealcorp products to its clients
The deal is the first of its type that Sealcorp has concluded with a dealer group and products offered under the arrangement will carry the names of Hartley Poynton and Sealcorp’s Asgard master trust product.
Asgard is one of Australia’s largest discretionary master trusts with more than $9 billion in funds under administration and over 140,000 customers.
As part of the terms of agreement Hartley Poynton will offer Asgard’s superannuation, pension and investment products to its clients as well as making use of the master trusts reporting and administration facilities.
According to Sealcorp the co-branding agreement fills a gap between its full service Asgard operation and its growing institutional business, with clients including W.M Mercer, Hillross Financial Services Ltd, Suncorp (Metway Life and Super) and Beacon Investment Management Services Ltd.
Asgard will provide Hartley Poynton’s clients with two styles of investment categories, investor discretionary and model choice.
The first style includes an administration and reporting service with a list of investment products, most likely to be wholesale, from which investors will choose based on advice from a Hartley Poynton planner.
This differs from the second model which will work on a funds of funds style approach with clients offered a range of investment options such as capital stable, balanced or Australian equities through Hartley Poynton who will then choose several underlying investment managers for each option.
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