Coin Software launches new multi-medium marketing module
Coin Software has developed a new module to assist financial planners to implement marketing campaigns.
Called Campaign Management, the new module will allow advisers with limited marketing experience to create campaigns across several mediums, a statement from Coin said.
The module will also allow them to track and report on the effectiveness of the campaigns.
“The current economic conditions have made growing a business extremely challenging for financial planners,” Coin managing director Darelle Jenkins said.
As a result, a spotlight has been placed on the marketing efforts of financial planners, and marketing to both new and existing clients has gained increased relevance in the current environment.
Jenkins said advisers were now considering “new interactive ways of doing this beyond the standard e-mail”. For some, this included online blogging and podcasts, but such initiatives aren’t for everyone and do present challenges, particularly for those with limited experience in these areas and minimal marketing resources.
“In addition to this, at a time when costs are being monitored, firms need to be able to track the results from their efforts to ensure they are maximising all of the opportunities available to them,” Jenkins said.
Recommended for you
The month of April enjoyed four back-to-back weeks of growth in financial adviser numbers, with this past week seeing a net rise of five.
ASIC has permanently banned a former Perth adviser after he made “materially misleading” statements to induce investors.
The Financial Services and Credit Panel has made a written order to a relevant provider after it gave advice regarding non-concessional contributions.
With the election taking place on Saturday (3 May), Adviser Ratings examines how the two major parties could shape the advice industry in the future.
