Link Group partners with robo-advice provider
Link Group's digital and mobile solutions provider, Link Digital Solutions, has announced its partnership with digital advice tool provider, Ignition Wealth.
The partnership will provide superannuation fund members with access to advice tools, such as superannuation and insurance cover calculators, directly through Link's online member portals.
This follows Wednesday's announcement that Link was moving into the holistic advice space with its rebrand of Money Solutions to Link Advice.
Link Digital Solutions is part of Link Group's information, digital, and data solutions (IDDS) division, and recently partnered with DocuSign to help grow Link's client base and support member acquisition, engagement, and retention.
IDDS chief executive, Paul Gardiner, said the partnership with Ignition Wealth would allow Link to pre-populate super advice tools such as personal projections and simulations, and make them readily available within their clients' online member portals.
"Ultimately this will assist funds as they support their members in the journey from accumulation to retirement," Gardiner said.
Also commenting on the partnership, Ignition's CEO, Mark Fordree said: "The integration of Link Group's administration technology with Ignition Wealth's online digital advice provides a consumer first solution, as the ability to automatically pre-fill tools and calculators with real member data will increase accuracy and decrease time, driving member engagement".
Ignition said it had been working with Industry Fund Services (IFS) to power industry super fund retirement tools including CareSuper, VisionSuper, HESTA, Australian Government Commonwealth Superannuation Corporation and Industry Fund Services.
The firm also powers the AUSFund unclaimed superfund tools and calculators.
Since December 2014, Link has provided member administration to large super funds such as AustralianSuper, HOSTPLUS, HESTA, Cbus, and MTAA Super.
Recommended for you
ASIC has commenced civil penalty proceedings in the Federal Court against superannuation trustee Diversa Trustees, regarding the First Guardian Master Fund.
The winners have been announced for the 2025 Super Fund of the Year Awards, held in Melbourne on 26 November by Money Management's sister brand Super Review.
Data and technology provider Novigi has acquired Iress’ superannuation consulting and managed services business from Apex Group.
AMP is to launch a digital advice service to provide retirement advice to members of its AMP Super Fund, in partnership with Bravura Solutions.
