Prosperity Advisers Group exceeds $1bn FUM

Prosperity Advisers Group, a mid-tier advisory firm, has surpassed $1 billion in funds under management (FUM), hitting this milestone following a “sustained period of growth for the firm”.

Starting out in 1989 under the name Sneddon McKeown, Prosperity Advisers Group has grown both organically and through merger to now offer an integrated service model providing financial planning, accounting, tax, business advisory, and corporate services.

Now with a staff of more than 200 people across its Sydney, Newcastle and Brisbane offices, the firm has reached the $1 billion FUM mark on the back of growth that saw Prosperity expand its presence across wealth management, financial planning, and investment advice.

Speaking on the announcement, Prosperity founder and chief executive Allan McKeown said this is a “clear signal” of the high demand for advisers in Australia that can help them plan their financial futures.

“Reaching $1 billion under management is more than a number – it reflects the deep trust our clients have in our people, our advice, and the outcomes we help them achieve. Our team remains focused on helping Australians make smart decisions about their wealth, with advice that is proactive, evidence-based, and genuinely aligned to their goals.”

Adding to this, Prosperity director of financial services Hamish Landreth said this achievement is a reflection of the firm’s commitment to client relationships, “grounded in transparency, collaboration, and results”.

“Our focus has always been to deliver meaningful outcomes by understanding what matters most to each client and tailoring advice accordingly. Clients want cohesive advice. They want to know their investment strategy to work hand-in-hand with their tax position, estate planning, retirement needs, and business succession. That’s where Prosperity’s integrated approach provides a real advantage. Our model brings all of those touchpoints together in one place.”

Despite having just reached this milestone, McKeown said the firm is already looking to the next opportunity for growth.

“We see real opportunity to expand our support for Australians who are building, preserving or transferring wealth – particularly those navigating complex financial affairs, transitioning out of business, or planning for the next generation.”

This announcement follows the appointment of Aidan Vuocolo and Graham Southgate as associate directors in July to expand the firm’s leadership team and drive future growth.

With an ongoing commitment to investment in technology, compliance and adviser development, the firm said it “remains focused on sustainable growth and helping more Australians achieve financial clarity and confidence in an increasingly uncertain environment”.