Green energy dominated millennial investing in 2019

6 January 2020

Millennials investments in 2019 were dominated by the green energy companies, according to the data from Freetrade.

Freetrade’s study that covered 80,000 investors in the UK found that it was a remarkable trend among young clients to have invested in green investing. Of the top 10 most popular stocks and exchange traded funds (ETFs) on the Freetrade app, four operated in the green energy industry.

"Our overwhelmingly millennial customer base has invested heavily in ESG [environmental, social, and governance] stocks, with over ​20%​ holding green energy stocks today. That's a big jump from the ​4.6%​ we saw earlier this year,” Adam Dodds, chief executive and founder at Freetrade, said.

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 "We see this as a win-win situation. Investment in green energy is positive for the environment and for investors that stand to make substantial gains from this nascent industry.

"The growing push for action over climate change isn't just confined to the political arena.”

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