Advisers identify platforms leading the field in 2025

The top-performing investment platforms of 2025 have been revealed in the latest Money Management Advice Tech Review Survey by Agile Market Intelligence. 

Netwealth, Macquarie Wrap, and HUB24 all secured top positions across usage, satisfaction, and client segment alignment.

The 2025 Advice Tech Review provides a bird’s-eye view of how financial advisers engage with investment platforms. It covers not just what they use, but how they perceive each platform’s value, innovation, and suitability for different types of clients.

Advisers were asked to report on the platforms they actively use, those they have recently adopted, and the ones they believe perform best across key functional areas such as user experience, cyber security, innovation, education, and product depth. Each respondent rated only the platforms they were familiar with, based on their own usage, experience, and professional judgement.

The survey also explored adviser opinions on which platforms are best suited to specific client segments, including retirees, high-net-worth individuals, younger accumulators, and ESG-focused investors. This helped uncover how advisers match platform capabilities to a wide range of client needs.

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Together, these insights offer a detailed snapshot of adviser sentiment in 2025. They reflect how advisers are choosing, using, and evaluating platforms in a rapidly changing advice landscape.

“This year’s results highlight a clear shift in adviser expectations. Platforms are no longer just backend systems but strategic partners,” said Michael Johnson, director of Agile Market Intelligence. 

“Advisers are rewarding providers that combine strong technology with deep client segment alignment, and it’s clear that Netwealth, Macquarie Wrap, HUB24, and others are raising the bar across innovation, experience, and flexibility.”

Identifying advisers’ platforms of choice

BT Panorama (42 per cent), Macquarie Wrap (39 per cent), and Netwealth (37 per cent) are the most widely used investment platforms over the past 12 months. These leaders were closely followed by CFS FirstChoice (36 per cent) and HUB24 (35 per cent), reflecting a diverse platform landscape across advice practices. CFS Edge emerged as the fastest-growing platform, with 11 per cent of advisers using it for the first time this year. HUB24 (6 per cent), Netwealth (5 per cent), and Macquarie Wrap (5 per cent) also gained notable traction.

Creating superior adviser experiences

To evaluate the qualitative strengths of each platform, advisers were invited to rate the platforms they had sufficient experience with across five key attributes: user experience, innovation, cyber security, adviser training and education, and product depth. Each attribute was clearly defined in the survey, and ratings were collected on a five-point scale ranging from “Terrible” to “Excellent.” 

The results below reflect the percentage of advisers who gave each platform a positive score (typically a 4 or 5), based on their direct usage and professional judgement.

• User experience: HUB24 leads with 73 per cent positive ratings, followed by Netwealth (69 per cent) and Expand (65 per cent).
• Innovation: HUB24 again tops the list (71 per cent), ahead of Netwealth (70 per cent) and CFS Edge (59 per cent).
• Cyber security: Netwealth is the most trusted, with a 76 per cent positive rating, followed by Macquarie Wrap (73 per cent) and HUB24 (71 per cent).
• Adviser training: Netwealth leads in education and CPD support, with 67 per cent of advisers rating its resources positively.
• Product depth: HUB24 is rated highest (81 per cent) for investment menu breadth, followed by Netwealth (78 per cent) and CFS Edge (67 per cent).

Platforms best suited to meet needs of client segments

Advisers were also asked which platforms offer the best solutions for specific client segments. Each adviser selected the platforms they believe to offer the best solutions for each client segment. Netwealth emerged as the most versatile provider, topping seven of the nine client categories:

• Retirement: Netwealth (27 per cent), HUB24 (26 per cent), Macquarie Wrap (21 per cent)
• Pre-retirement: Netwealth (29 per cent), HUB24 (26 per cent), CFS FirstChoice (20 per cent)
• High-net-worth clients: Netwealth (31 per cent), HUB24 (28 per cent), Macquarie Wrap (26 per cent)
• Mass-affluent clients: Netwealth (30 per cent), HUB24 (28 per cent), Macquarie Wrap (22 per cent)
• Younger accumulators: HUB24 (26 per cent), CFS FirstChoice (25 per cent), Netwealth (22 per cent)
• SMSF clients: Macquarie Wrap (31 per cent), HUB24 (30 per cent), Netwealth (25 per cent)
• Business owners/self-employed clients: Netwealth (32 per cent), Macquarie Wrap (28 per cent), HUB24 (27 per cent)
• ESG-conscious clients: Netwealth (35 per cent), HUB24 (30 per cent), Macquarie Wrap (23 per cent)
• Intergenerational wealth transfer: Netwealth (32 per cent), HUB24 (30 per cent), Macquarie Wrap (21 per cent)

About the survey

The Money Management Advice Tech Review Survey 2025 was conducted by Agile Market Intelligence, an independent market research firm. The five-minute survey asked advisers to assess platforms they are familiar with across usage, perception, and client suitability. The results are based on the responses from over 250 financial advisers conducted between the 23 May and 10 June 2025. These advisers were invited via email from Money Management, ifa, and InvestorDaily.