Succession Plus appoints CEO amid business unification

18 March 2022
| By Oksana Patron |
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Succession Plus, an exit planning advisory firm, has announced a push into transforming itself in a global business by unifying its UK and Australasian divisions and has appointed Darryl Bates-Brownsword as it chief executive.

The company, which aimed to work with mid-market business owners to prepare their businesses so they could lead the exit process, said that there would be synergy benefits arising from working at both markets and opportunities to share international expertise and insights across the global small and medium enterprise sector (SME) sector.

Following this, Succession Plus founder, Craig West, would move to an executive chairman role and spend more time working on a digital tool designed to help advisers deliver succession and exit planning.

The launch of this tool converted the 21-step business succession and exit planning process and business insights report, into a real time online platform for advisers to unlisted mid-market businesses, the company said.

The tool was used to complete Succession Plus’s Business Insights Reports, and soon would be launched in North America.

Commenting on his appointment, Bates-Brownsword, who founded Succession Plus in the UK in 2019, said: “I am very excited to be taking on this role as it represents an important growth phase in the business and the opportunity to work with more business owners so they can maximise the value of their asset.

“If you want to get the most from your life’s work and exit on your terms, then you need to prepare for exit and make your business attractive for a buyer.”

“We often tell our clients that one of the worst things for an SME is for the founder to hang on for too long, increase the key person/owner dependency and therefore reduce the value of the business for a buyer or investor,” West added.

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