First Sentier Investors unifies under one global brand
First Sentier Investors has announced the completion of its rebrand from First State Investments to First Sentier Investors in all markets ex Australia.
In Australia, the firm had operated as First Sentier Investors since September 2019, where it was earlier known as Colonial First State Global Asset Management (CFSGAM) but it had now expanded that to all of its other regions.
The firm said the new brand would reflect its desire to be a unified global business, and would conclude one of many programs of work underway to establish it as a standalone business following its transition in ownership from Commonwealth Bank of Australia to Mitsubishi UFJ Trust and Banking Corporation, a wholly-owned subsidiary of Mitsubishi UFJ Financial Group, Inc.
At the same time, there would be no change in the investment teams or investment process as a result of the rebrand. First Sentier Investors was the home of investment teams Stewart Investors, FSSA Investment Managers and Realindex, and these teams would continue to operate under their current brand names.
“Today is an important day for our business. It has been just over a year since we became First Sentier Investors in Australia, and today we become unified under one brand as the name change becomes effective across all markets,” First Sentier Investors chief executive, Mark Steinberg, said.
“As a global business, we have a complex and diverse client base, which means there are clear benefits to having a unified global corporate brand name. While we are a portfolio of brands, the corporate brand provides a unifying element and a common vision and purpose.”
Sydney-headquartered First Sentier Investors managed $215 billion in assets under management as at 30 June 2020 on behalf of investors across Asia, Australasia, Europe and North America and offered a suite of active investment capabilities across global and regional equities, cash and fixed income, infrastructure, and multi-asset solutions.
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