Alleron becomes Australian Eagle Asset Management in retail push

Fund manager Alleron Investment Management has relaunched as Australian Eagle Asset Management to differentiate from its wholesale and institutional past and target the retail market.

Barry Littler, chief executive officer, said after having worked exclusively in the institutional space, the firm felt it had the track record and team to offer themselves to the retail sector.

“The name Australian Eagle captures something essential about our approach and philosophy of taking a panoramic view before swooping on an opportunity,” Littler said.

“We wanted the name change to also herald the completion of the ownership transfer to staff.

“Strong retail interest is expected to concentrate on its Australian Eagle Long Short Fund which can now accept smaller contributions and will appeal to SMSF and advised clients.”

Littler said they anticipated this new market would translate into 50-70 per cent of inflows coming from retail investors over the next year or so.

The Long Short Fund typically maintains a 150 per cent long securities exposure funded by short selling 50 per cent of the securities.




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