AIA and Deakin launch mental health research project

Life insurer AIA Australia will join with Deakin University on a research project to study the mental wellbeing of Australia’s financial advisers.

‘The Adviser Voice’ project aimed to examine the current state of mental health and wellbeing of financial advisers, learning the habits and attitudes of advisers experiencing positive mental health and how they respond to industry changes, and understanding the mindset of advisers dealing with significant disruptions.

The study would comprise of a survey of over 1,000 advisers, in-depth one-on-one interviews exploring issues in greater details, and a seven-day diary study.

AIA Australia and New Zealand chief executive and managing director, Damien Mu, said delivering this initiative was aligned with AIA’s commitment to helping improve the lives of Australians.

“Australian financial advisers play a critical role in society, through helping their clients and their families,” Mu said.

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“They are an extremely important partner for us as a life and health insurer; we see first-hand the value of advisers in ensuring the financial wellbeing and protection of Australians. 

“Advisers have been through a huge amount of disruption in recent years – starting with the Future of Financial Advice reforms, through to the Life Insurance Framework, new education and compliance requirements, and now the effects of the pandemic.

“We want advisers to have the support and the resilience they need to not only survive, but to revive their businesses and to ultimately thrive, so they can continue to help Australians get access to quality advice and meet their financial wellbeing needs.”

Financial advisers could participate in the study by contacting Deakin University, and the university would separately invite individual advisers to take part in one-on-one interviews or to participate in the diary study.