How to generate leads with social media – Free eBook
Leads are the life blood of most businesses, including financial services.
They provide the opening for you to introduce your product or service to a potential customer and to explain why they need it in their life.
But as people find themselves inundated with hundreds of marketing messages every day, they have started to ‘switch off’ and become more active in trying to ignore these communications.
It’s no longer enough to just grab someone’s attention, you need to keep them engaged and have them communicate back. Social media is the perfect platform for this, provided you use it properly.
But how can you use social media to generate quality leads with a genuine interest in what you have to offer?
This free eBook provides the keys to generating leads using social media and outlines different strategies for using social media to secure customers, essential aspects of a social media marketing campaign and a case study illustrating how one real-life organisation achieved success in this area.
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