The National Football League (NFL) played its championship game, the Superbowl, yesterday and Money Management has taken a look at which funds hold some of the companies that placed commercials during the game.
The Superbowl was one of the highest-rated television events and the cost of a 30 second commercial was US$5.5 million ($7.2 million).
It aired on the CBS network in America with the Tampa Bay Buccaneers beating the Kansas City Chiefs.
Budweiser, which had long used the game to promote its Bud Light beer, is owned by Anheuser-Busch which was held by the Pendal Concentrated Global Share with a 3.71% allocation, while Talaria Global Equity had a 4.27% allocation.
Cheetos, Doritos and Frito-Lay each had separate ads, which are all owned by PepsiCo, which was held by two companies: AXA IM Sustainable Equity (0.82%) and BlackRock iShares Edge MSCI World Minimum Volatility ETF (0.93%).
Toyota, whose heavily-praised commercial featured Paralympic swimmer Jessica Long, was held BetaShares’ WisdomTree Japan (8.9%) and Global Sustainability (2.4%), CFS Realindex Global Share (0.65%), Platinum Japan (5.18%) and Vanguard All World ex US Shares Index ETF (0.71%).
Uber Eats’ (a subsidiary of Uber Technologies) which featured a Wayne’s World crossover with Cardi B was held by the ETFS Morningstar Global Technology ETF (4.28%).
Amazon, which saw chief executive Jeff Bezos announce he would step aside last week, was held by five funds.