Asgard's Infinity eWRAP tops $1 billion
Asgard's Infinity eWRAP has surpassed $1 billion in funds under management in less than 6 months since launching.
Asgard platforms head of product Kelly Power said Infinity's point of difference was in only charging clients for the features they used.
"Advisers have told us they want a flexible and seamless platform solution that makes it easy to combine the traditional managed fund proposition with equities, ETFs, SMAs and insurance," Power said.
The flexibility of the product allows advisers to expand their client base and add features when client's needs change, according to Power.
She said advisers could customise the product to service new and diverse segments such as self-managed super funds and Generation Y clients.
"Infinity is fully featured but you only pay for what you use, making it a very attractive solution for a range of clients, particularly those with low balances or specific investment needs.
"Reaching the important $1 billion milestone in less than 200 days since launching in October reflects the strength of the Infinity offering," Power said.
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