Trading goes mobile
Otto Buttula
Investors will now be able to trade while on the go, with Sanford Securities launching Australia’s first mobile phone share trading website for both 2G and 3G Internet enabled phones and PDAs.
IWL Limited’s online stockbroking business, Sanford Securities, has announced the launch of ‘Sanford2GO’, a service that will provide all existing Sanford members who own an Internet enabled device with the ability to trade both ASX listed equities and options as well as view live watch lists, stock quotes and manage existing orders.
IWL chief executive officer Otto Buttula said Sanford2GO would free investors from their desktops by allowing them to trade when and where they needed to.
“There is no need to download software and no need to set up a special account, you need only be a Sanford customer,” he said.
“The new ‘mobile workforce’ now includes a range of people from executives through to those in constant transit, most of whom are ‘connected’ to the Internet via their mobile devices. This mobility opens up a lot of options and allows us to provide the services our customers command.”
According to Buttula, mobile trading is in step with other trends seen in mobile devices such as reading news reports and sending E-mails from mobile phones.
To access the service, members just need to type ‘Sanford.com.au’ into the web browser of their mobile device. Once logged in, members will be able to not only trade ASX listed equities and options but also amend or cancel existing orders, review their portfolios and access live quotes.
Recommended for you
Adviser losses this week are quadruple the same period a year ago, with the industry falling into negative territory for the last 12 months.
Colonial First State has announced the latest manager to join its Edge managed accounts menu, focusing on providing investors with a strategic income.
Rising advice fees has prompted Radar Results to increase its price guide to a minimum of $3,000 per client to reflect the changing shape of the adviser landscape.
Investment consultancy Ascalon Capital has appointed a new partner, who joins from 20 years at Zenith Investment Partners, as well as a new chief executive amid a “bold new chapter” for the firm.
