Tower Trust signs up with Sanford
Tower Trust has signed up for Sanford’s Virtual Broker product to service Tower’s new online superannuation and portfolio management platform.
Tower Trust will use Sanford for advisers requiring online access to equity transaction capability and financial information services. This service will be available through Tower's online back-office administration system.
Sanford chief executive officer Stephen Goh says that the version of Virtual Broker being offered to Tower Trust is one of three of Sanford's off the shelf products that can be tailored to meet the demands and specifications of the company contracting the product.
"The Virtual Broker product is a business-to-business product which will integrate the names of Sanford and Tower while offering users research capabilities, access to market information and IPOs," Goh says.
"The deal was just done today, and the delivery is scheduled for next month."
Goh says that Sanford has already delivered 69 similar products to other businesses in financial services ranging from small private practices to the larger brands, such as AXA and Count Wealth Accountants.
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