Super specialist set for rapid expansion
Fledgling, Melbourne-based financial planning firm All My Funds (AMF) is set for rapid growth in 2008 thanks to surging interest in its flagship product, the AMF Superannuation Check-up Report.
The superannuation specialist has grown its referral base to 30 in its first two months of operation and believes it is on target to reach 300 referrals by the end of the year.
AMF managing director Wayne Robinson said the firm had devoted its first few months to developing the superannuation check-up report — a 25-page document including an overview of a client’s existing superannuation, a comparison with other retail funds and an estimate of what their income will be upon retirement.
Clients who pay an additional $385 subscription fee have their super-related adviser fees, commissions and trails rebated and have their various super accounts consolidated into one larger account.
Robinson said AMF was in negotiations with several financial services industry players over the possible white-labelling of its product.
“Given the feedback we’ve had from our referral base and interest from some of Australia’s largest finance companies in our product, we’re quietly confident of hitting or exceeding the 300 mark by the end of 2008.”
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