Risk adviser starts up Synchron practice; targets social
Melbourne-based risk adviser Aaron Zelman has started up his own practice, LifeScope Advice, under the Synchron umbrella.
Zelman spent eight years as an employee adviser at Melbourne risk practice Priority Life, where he was a representative of Apogee Financial Planning
He has also built an extensive profile in the risk market through social media and plans to market the new business the same way, according to Synchron
"Online and social media are revolutionising our society and yet many people in our industry are scared to give it a real go. My belief is that the rewards are great for those who provide value to their audience before asking for anything in return," Zelman said.
Zelman also founded the LinkedIn group Australian Risk Advisers, which has almost 1,300 members - more than the Association of Financial Advisers group, Synchron stated.
Both Zelman and Synchron director Don Trapnell said the move was a natural fit.
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