Praemium brings cloud-based CRM to market
Praemium has entered the cloud-based sphere with a new customer relationship management (CRM) solution for financial advisers.
Integrated with Praemium's V-Wrap portfolio administration technology, WealthCraft provides financial advisers with up-to-date client data and interactions.
According to the solutions provider, the CRM will also assist advisers in satisfying Future of Financial Advice (FOFA) requirements, including opt-in requirements and preparing fee disclosure statements.
Following a six-month beta trial period, Praemium expects a number of service providers to integrate WealthCraft into their practices, with Mutual Trust already implementing the solution across its wealth management business.
"Advisers are faced with unprecedented pressures as the industry goes through dramatic change, so it is important that their technology providers assist them to deliver practice efficiencies, grow their businesses and comply with new regulations," Praemium chief executive Michael Ohanessian said.
In recent times, software providers have been focused on delivering online and cloud-based financial planning solutions. This includes leading providers Midwinter and Iress, which have either developed new solutions or retooled some of their existing offerings for online.
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