OSF becomes Commonwealth Bank Group Super
After decades being called the Officers' Superannuation Fund, the Commonwealth Bank's corporate superannuation scheme has rebranded to Commonwealth Bank Group Super.
The big banking group announced the rebranding of the corporate fund this week, saying it was aimed at delivering stronger awareness and better engagement with members.
Commenting on the move, Commonwealth Bank Group Super trustee board chair Neil Cochrane said rebranding the fund was an important part of its strategy to maximise opportunities to support members in achieving their goals.
Commonwealth Bank Group Super chief executive Doug Carmichael said a key driver for the change was also about aligning the fund with the Bank's strong brand.
"We are clearly highlighting to members who we are, what we do, and where we come from. But more importantly, the rebrand is about ensuring we deliver on our commitment to better interact with our members, to better inform and educate, and to better help members make the right choices for their retirement lifestyle," he said.
Commonwealth Bank Group Super is one of the largest corporate funds in Australia, with over 67,000 members.
Membership is available to current employees of the Commonwealth Bank (and Associated Employers), former employees who retain membership after leaving employment with the Bank and spouses of members.
Recommended for you
The ongoing adviser shortage is a key driver behind advisers’ increased use of ETFs and managed accounts, according to an industry expert, fuelled by the need for cost and efficiency savings.
A business consultant believes there is a proven correlation between advice businesses that develop and commit to a clear business plan and those that see higher profit outcomes, but only when done correctly.
Advice technology solution intelliflo has launched an integration with fintech firm FAYBL to introduce AI capabilities across the intelliflo office offering to boost efficiency.
ASIC’s court case with Interprac is causing advisers to explore the possibility of self-licensing, according to My Dealer Services, as they observe the reputational damage it can bring to a practice.

