Learn to love your super
Certified Practicing Accountants (CPA) has launched an online campaign via video website YouTube to encourage Australians to better engage with their superannuation.
The four-and-a-half minute video aims to change the way young Australians view super and comes in response to CPA research, which evaluated the impact of the country’s simplified super changes from July 1, 2007.
Commenting on the campaign, CPA Australia president Alex Malley said the research reflects Generation Y’s retirement outlook, in particular 25-year-olds, who began their working lives under the new simplified super system.
“People often feel disconnected from their superannuation because they can’t access it until late-ish in life, even though it may become the largest asset they’ll ever have,” he said.
The CPA decided to tailor the message for different age groups and make a concerted effort to connect with young people, according to Malley.
“There’s no shortage of super information and advice out there, but we felt no one was going right to the heart of the matter — that super is actually an emotional issue,” he said.
Three versions of a fact sheet, customised to Generation Y, Generation X and Baby Boomers, have been published to the organisation’s website, as has the documentary-style video campaign ‘Super Love’.
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