Intech re-brands
John Gethin-Jones
More than a year after being acquired by Skandia parent Old Mutual, Intech Investments has re-branded.
The re-branding process follows a strategic review conducted last year, with the company saying that the resounding feedback from clients and industry participants was that while the name ‘Intech’ had credibility, the visual appeal of the brand needed to be improved.
As a result of the exercise, the Intech logo has been changed and the look of the brand is more consistent with its Old Mutual parent.
Commenting on the move, Intech chief executive John Gethin-Jones says the change was opportune in that it coincided with the company’s focus on improving investment performance and its client-servicing model.
AUTHOR
Mike Taylor
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