HUB24 targets wealth market with over 5k adviser users
HUB24 has expanded its financial adviser user base, with a 13 per cent increase over the last year and total funds under administration (FUA) clearing $135 million.
In its full-year results for the 2024–25 financial year, HUB24 announced that it now has 5,097 active advisers on the platform – with the firm noting that this is the equivalent of a third of all advisers in Australia.
“In FY25, we signed 143 new distribution agreements, extending our relationships to access more than 77 per cent of the total adviser market,” HUB24 said in an ASX release.
“Adviser numbers also grew strongly, with 572 new advisers using the platform – the highest annual increase since FY21 – bringing the total number of active advisers to 5,097, up 13 per cent year-on-year.”
HUB24 also recorded $19.8 billion in net inflows for the year – a 25 per cent bump over FY24 – which included $4 billion from large migrations.
The platform had the largest quarterly and annual organic market share gains of all platform providers, according to the firm, increasing market share to 8.7 per cent as at 31 March 2025 (up from 7.2 per cent as at 31 March 2024) to be ranked seventh overall.
Underlying group EBITDA was up 38 per cent to $162.4 million, while underlying platform EBITDA rose 39 per cent to $142.9 million and underlying tech solutions EBITDA hit $27.2 million (up 23 per cent on FY24).
The company recorded a statutory net profit after tax (NPAT) of $79.5 million (up 68 per cent on FY24) and underlying NPAT was up 44 per cent to $97.8 million.
Total funds under administration (FUA) was also up significantly, increasing 30 per cent to $136.4 billion, with platform FUA increasing to $112.7 billion (up 34 per cent on FY24) and portfolio, administration and reporting services (PARS) FUA increasing 16 per cent to $23.7 billion.
“Given the company’s strong performance the directors have determined a final dividend, fully franked, of 32 cents per share (cps), to be paid on 14 October 2025,” it said.
According to managing director and chief executive Andrew Alcock, this takes the full year total dividends to 56 cps.
“We’re proud to again be recognised as Australia’s best platform and remain committed to empowering better financial futures for more Australians,” Alcock said.
“Our integrated approach – combining platform, technology and data solutions – together with our commitment to innovation and customer service excellence, has delivered another year of industry-leading platform net inflows. We are building on this momentum to deliver sustainable growth and long-term value for our customers and shareholders.”
Looking to FY26, HUB24 said it is “uniquely positioned” to capitalise on emerging opportunities in the wealth industry.
“With positive momentum across all parts of the business, we expect further growth moving into FY26,” it said.
“Based on our expectations of ongoing strong net inflows onto the HUB24 platform, the company is now targeting a platform FUA range of $148–162 billion for FY27 (excluding PARS FUA).”
AUTHOR
Keith Ford
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