Host Plus and GESB win at ASFA Communications Awards
Pauline Vamos
Host Plus and GESB have triumphed in this year’s annual Association of Superannuation Funds of Australia (ASFA) Communications Awards, which honour the most innovative marketing and communication campaigns in the superannuation industry.
Host Plus won the excellence award in the Member Reporting Communication category for its member annual report, while GESB won the excellence award in the Member Marketing or Education Communication category for its Feed Your Super business-to-business campaign.
ASFA chief executive Pauline Vamos said the annual awards reflect the “desire of the superannuation industry to communicate effectively with members of funds”.
“The marketing collateral produced by superannuation funds is not only designed to reflect their corporate identities and enhance their ability to attract market share in this era of choice.
“It is also a vital element in communicating with fund members and educating them about how they can achieve the best possible outcome for their retirement,” she said.
Two special awards were also presented this year — the Lightning Rod Award for best use of electronic media and the Alchemist’s Award for innovation in communication.
This year’s winners are:
Category A
Member reporting communication
Excellence Award
Host Plus
Member Annual Report
Merit Award
Q Super
2007 Annual Report Pack
Merit Award
Colonial First State
Emailing Client Campaign — ‘Think’ campaign
Category B
Member marketing or education communication
Excellence Award
GESB
‘Feed Your Super’
Excellence Award
AXA Australia
AXA 2006-07 retirement campaign
Merit Award
Lutheran Super
Re-branding campaign
Merit Award
Hesta
Hesta online super snapshots
Merit Award
CPA Australia
‘Learn to Love Your Super’
Special Awards
Alchemist’s Award
GESB
‘Feed Your Super’
Lightning Rod Award
CPA Australia
‘Learn to Love Your Super’
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