Future Fund has most favourable public sentiment
The Future Fund, BlackRock, National Australia Bank (NAB), Westpac and Vanguard are the financial services institutions with the most favourable public sentiment, according to research from Super Recruiters’ Network Investor Perception Ranking.
The top four saw increased positive public perception over Q1, while laggards in sentiment included Perpetual.
Despite negative media coverage, the Future Fund’s medical research fund and aboriginal activities strongly contributed to an increase in brand equity, while NAB’s sponsorship of the AFL helped increase its general perception.
Cathy Doyle, SR Network and Super Recruiters chair, said: “The research ranked major fund and superannuation managers along with the big banks in order of how investors and the wider public perceive them”.
The ranking used artificial intelligence to assess social media interactions in Australia to assess sentiment.
“Up until now, it has been hard to identify let alone measure investor perception,” Doyle said.
“Artificial intelligence is making that much easier and can apply a real time and even forward-looking measure of the importance of public perception to make more informed decisions, asset by asset.
“This is the column on the spreadsheet that many fund managers have been looking for.”
Public perception of financial services organisations in Australia
Source: Super Recruiters. Green = Q1; 2021 Blue = Q4 2020.
AUTHOR
Chris Dastoor
Recommended for you
Insignia Financial has returned to profit in FY25, after a $185 million loss in the previous year, while its advice division grew their revenue per adviser by 14 per cent.
With licensee switching on the rise, particularly for newer advisers, compliance expert Sean Graham has shared red flags to watch out for when making the jump between AFSLs.
Beyond their investment benefits, over a third of advisers say utilising managed accounts solutions has allowed them to take on more clients, according to Praemium.
Insignia Financial’s wrap platform has appointed Heidi Press, former HUB24 head of product management, to spearhead the design and delivery of the MLC Expand platform.
