FPA upgrades consumer website
The Financial Planning Association (FPA) has upgraded its consumer-facing website in a move it says is designed to help Australians make informed financial decisions.
The new site - fpadifference.com.au - has been launched as part of the FPA s Financial Planning Week, and according to FPA chief executive Mark Rantall, the initiative aims to encourage, educate and empower Australians to address their financial situation and discover the positive difference that sound financial advice can make.
The FPA has used new research released by Investment Trends to validate its move, with around a quarter of those surveyed suggesting they would use the FPA website to find a financial adviser.
When consumers were asked: If you were selecting a new adviser today, how would you expect to search for such an adviser? More would use the FPA website (27 per cent) than do a Google search (24 per cent) or check the ASIC website (16 per cent).
"The research shows that the FPA website and our industry-leading Find-a-Planner directory are highly sought after by consumers," Rantall said.
"It is important for us to invest in the website to refresh it regularly and provide practical tools, useful information and multimedia aids for consumers," he said.
Recommended for you
Sharing his reasoning in joining the FSC board, WT Financial chief executive, Keith Cullen, believes “product and advice cannot be separated” from each other in the current environment.
The Emerge Foundation, a charity run by financial advisers and fund managers, has announced a scholarship program to help veterans transition into tertiary education.
In an open letter, Sequoia chief executive Garry Crole has hit out against shareholders “with a personal axe to grind” as he fights for his job ahead of an EGM.
The JAWG has announced it is in talks with Treasury around five “core principles” to strengthen the education standards for new entrants to the financial advice space.