FPA launches deserving consumer campaign
The Financial Planning Association has begun the rollout of its latest consumer advertising campaign based on the theme – “Everyone Deserves a CFP”.
The campaign is being touted by the FPA as promoting the benefits of financial advice received from a Certified Financial Planner (CFP) with the advertising creative aimed at targeting the key lifestyle goals among 35 to 65-year-olds.
Some of the messaging includes “A CFP helped us save for her future”; “A CFP helped me pay off my home”; “A CFP helped us travel the world”; and “A CFP helped me start my dream business”.
According to the FPA, the campaign will be seen across 51 newspapers and across outdoor advertising in the major capital cities.
Its planning envisages the outdoor advertising would reach over 9.5 million Australians, with the print campaign reaching an additional 2.5million people.
Recommended for you
The Financial Advice Association Australia has appealed to licensees to urgently update their FAR records as hundreds of advisers are set to depart by the end of the year.
Demand for robo-advice tools is rising, a report has shown, but this is occurring simultaneously with rising demand for professional face-to-face advice.
ASIC has released the results of the latest financial adviser exam, held in November 2025.
Winners have been announced for this year's ifa Excellence Awards, hosted by Money Management's sister brand ifa.
