Employee value proposition crucial to correct hires

A well-defined employee value proposition is crucial for employers to hire correctly and keep staff turnover down, according to recruiting specialists Hays.

Many businesses diverted attention away from their employee value proposition during the downturn to prioritise other aspects of the business, which could result in skills shortages as the economy starts to improve and job numbers rise, according to Hays Banking senior regional director Jane McNeill.

An employee value proposition communicates a company’s values and culture, as well as the rewards, opportunities and experience of working for a company — which is why it is critical for employers to focus on it, McNeill said.

“By communicating what you stand for and the experience of working at your company, you’ll attract like-minded candidates who are a natural fit with your company and the way you do business,” she said.

Defining the employee value proposition can be the easy part, but implementing it is where many employers fall down, McNeill said.

“Once defined, all your touch points with potential recruits and customers, from your website to the application process, need to reflect your [employee value proposition],” McNeill said.

“If you don’t have a consistent message about your company’s values and what it’s like to work for you, potential employees cannot determine if your company will be a good fit for them and vice versa.”