Digifi acquisition to boost Spring FG client experience
Financial services provider, Spring FG, aims to expand its financial advice and wealth management capabilities through its acquisition of digital education group, Digifi.
Spring FG managing director, Keith Cullen, announced the $450,000 deal would see the company acquire 100 per cent of the shared in Digifi, and would enable the roll out of robo-advice.
The deal will also see Spring FG's education subscribers more than double, with Digifi bringing more than 70,000 members to the company.
"The acquisition adds people, partners and expertise that, in addition to enhancing our educational content, will help us expand and bring greater efficiency to our already highly successful digital marketing and client recruitment strategies," he said.
"Our online community, that now exceeds 130,000 people, is one that is focussed on building, managing and protecting wealth, and it clearly has a thirst for information and is comfortable with technology.
"As such we have established our platform to be at the forefront of delivering innovative online services to consumers across a broad range of wealth management; insurance and superannuation; and tax and accounting services.
"Our rollout of emerging technologies like so-called ‘robo-advice' will not only allow us to deliver cost-effective services to an emerging market of self-directed investors, it will help us deliver cost-effective hands-on personal advice on a broad scale to consumers outside of our capital cities and improve the experience of existing clients by lowering the cost of service delivery, thereby improving accessibility and affordability".
AUTHOR
Nicholas O'Donoghue
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