Alliance provides synergy

An interesting turn has taken place in the financial services and recruitment sector, following the alliance between Strategic Resource Network (SRN) and Para planning Professionals (PPP).

An interesting turn has taken place in the financial services and recruitment sector, following the alliance between Strategic Resource Network (SRN) and Para planning Professionals (PPP).

The firms, SRN based in New South Wales and PPP based in Queensland, have banded together in an attempt to capitalise on untapped financial and recruitment ar-eas.

The alliance enables both firms to keep their own identities and bases, but pro-vides a more comprehensive level of services for clients.

The co-directors of PPP, Nina Hope and Jeni Erbel, say they were interested in SRN because of the strong recruitment reputation the company has created.

"We were interested in an independent, privately owned company which could eas-ily manage a business-to-business perspective," says Erbel.

Lack of resources in her own state, she says, was limiting the company's busi-ness. PPP is now creating alliances with states around Australia, with talks currently underway with another group in Perth.

SRN principal Debra McQuinn agrees that national linkages will create more op-portunity for the financial service industry and recruitment sector.

"The alliance allows our company to continue and expand in other financial serv-ice sectors, and in doing so, we would expect both divisions to grow over time," she says.

"It's been a very smooth negotiation. We are of like minds in terms of ethics and service standards, and because we are not in competition with each other, we are able to provide a high level of support and enhance the profiles of both the groups."