Link and ME Bank partner
Superannuation administrator, Link Group, has partnered with industry super fund-owned bank ME to deliver integrated innovations for super funds.
The key goal of the partnership is to develop a single, integrated view of members' superannuation details with ME's mobile banking app. The technology platform is part of Link's information, digital, and data services division.
Future plans will enrich the user experience for fund members who bank with ME, by utilising Link's technology platform and data insights gained from the partnership to offer a more personalised, tailored banking, and superannuation experience.
Commenting on the union, Link's digital and data chief executive, Paul Gardiner said the group was excited about the partnership.
"Innovation is key to our success and this partnership with ME allows us to bring together banking and superannuation to help funds further engage with their members and ultimately help improve member retention," he said.
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