Industry Super Network launches new ad campaign
The Industry Super Network (ISN) has launched a new advertising campaign that "celebrates the beginning of a new era of commission-free super", according to ISN chief executive David Whiteley.
The campaign began today with a double-page spread on the inside cover of News Limited's Daily Telegraph.
The print campaign will be accompanied by online and television advertisements that will run over "the next few months", according to Whiteley.
"There are two iterations of the TV commercial. One which includes cameos of actual industry fund members, and one which includes some comments from contributing employers," Whiteley said.
The narration of one of the new television commercials, available on the Industry Super website, points out that 25 years ago only one-third of Australians had super - and "industry super funds helped make it a reality for everybody".
"Run only to benefit members, [industry super funds] never paid sales commissions - ever. They also helped end sales commissions for everyone else," says the narrator.
"Their pioneering investments helped them handle the ups and downs of the market better, so that on average they've consistently outperformed retail super funds over the last 10 years," according to the commercial.
The new advertising campaign follows on from the long-running "compare the pair" campaign, which pitted industry superannuation funds against retail funds.
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