Sentry targets expansion with new appointment

Sentry Financial Group is looking to retain, develop and recruit life risk advisers with the creation of a new marketing and wealth protection role. 

Former FPSA general manager, advice, Danny Maher will step into the senior management position. 

The role will focus on putting marketing campaigns into place that will attract new practices, according to Sentry chairman and managing director Murray Hills. 

Another one of Maher's key roles will be to focus on the retention, development, productivity and recruitment of life risk advisers, said Hills. 

He said Sentry had invested "significant funds and resources" to develop programs that would enhance the expertise, competency and skills of advisers in the provision of wealth protection, estate and business planning and succession services for clients. 

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"The appointment of Danny Maher to the newly created role as head of marketing and wealth protection manager is a significant milestone for Sentry and reflects our commitment to build the dealer group's success on the long-term sustainable businesses of our advisers," said Hills.  

Maher had an "excellent reputation" as financial services professional and had overseen the implementation and delivery of distribution, marketing and recruiting programs, Hills said. 

Maher has 20 years of experience in the industry, holding roles with AFS, the insurer TOWER (now TAL) and Colonial Group before his most recent role at FPSA.