Mu named AIA Australia CEO

AIA Australia has named Damien Mu, General Manager, Life Insurance of AIA Australia, as its next chief executive officer. 

Mu will replace Peter Crewe, who will become CEO of Group Corporate Solutions of AIA Group based in Hong Kong, with both appointments effective as of 1 August 2014. 

Both Mu and Crewe will report AIA Group Regional CEO, Gordon Watson.  

“I would like to thank Peter for the many contributions he has made to our business in Australia. During Peter’s tenure as CEO, AIA Australia has experienced significant growth and I know that our employee benefits and pension business across the Asia-Pacific region is set to greatly benefit from his leadership,” Watson said.  

“I am also delighted with Damien’s appointment, which exemplifies the deep level of talent we have across our business. I am very confident that he will guide our business in Australia to new heights in 2014 and beyond.” 

Mu has more than 17 years’ experience in the Australian financial services industry, with management experience spanning operations, claims and underwriting, superannuation, investments, distribution, product, pricing and marketing. 

In the seven years he has been with AIA Australia, Damien has been instrumental in the significant growth of the Group and Retail distribution channels and most recently led the successful deployment of AIA Vitality, AIA’s new health and wellness program, in Australia. 

While Crewe’s career at AIA spans 20 years and a range of senior management roles, including those involving the development and implementation of employee benefits programs.