Asteron Life awarded for tool
Suncorp-owned Asteron Life has received a global market award for its so-called Wheel of Balance tool.
The company announced this week the tool had won the ‘Best Use of Content Curation' category of the global Content Marketing Institute Awards.
The company described the Wheel of Balance as beings an interactive tool housed on Asteron Life's customer-facing Balance Blog content platform.
It said the tool was an engaging, useful, and fun mechanism that let users undertake a personalised self-assessment of each area of their lives (finance, family and friends, career, health etc.) and, depending on their results, then provided users with valuable content from Asteron Life's health and wellbeing blog platform, Balance, which had a network of experts uniquely tailored to their specific needs.
Suncorp head of brand and marketing, Tammy Hall, said the aim of Wheel of Balance was to reinvigorate engagement with the blog and use its results to inform ongoing content generation.
Recommended for you
Lonsec Research and Ratings has appointed a head of sales, completing the leadership team to boost its reach with financial advisers.
Allianz Retire+ has announced major leadership changes with the appointment of a new CEO and distribution heads to help expand its presence across the wealth channel.
The RBA assistant governor (business services) is set to speak at the Women in Finance Summit 2025, taking place this November.
Momentum Media’s wealth publishing network is pleased to announce the launch of the annual Australian Wealth Management Summit 2025.
