Asteron Life awarded for tool
Suncorp-owned Asteron Life has received a global market award for its so-called Wheel of Balance tool.
The company announced this week the tool had won the ‘Best Use of Content Curation' category of the global Content Marketing Institute Awards.
The company described the Wheel of Balance as beings an interactive tool housed on Asteron Life's customer-facing Balance Blog content platform.
It said the tool was an engaging, useful, and fun mechanism that let users undertake a personalised self-assessment of each area of their lives (finance, family and friends, career, health etc.) and, depending on their results, then provided users with valuable content from Asteron Life's health and wellbeing blog platform, Balance, which had a network of experts uniquely tailored to their specific needs.
Suncorp head of brand and marketing, Tammy Hall, said the aim of Wheel of Balance was to reinvigorate engagement with the blog and use its results to inform ongoing content generation.
AUTHOR
Staff Writer
Recommended for you
Several wealth management companies have been selected as finalists at the inaugural awards, which champions those who have transformed the Australian economy with their AI solutions.
Money Management’s sister brand Super Review is pleased to reveal that over 120 finalists will compete for trophies at this year’s awards.
The principal partner of this year’s Women in Finance Summit has said organisations that practise inclusivity are more likely to build trust in the community.
Both Schroders and abrdn have appointed new group chief executives to lead their respective firms.
