Netwealth to launch customer-inspired rebrand
Netwealth will roll out its refreshed brand over the coming months, which was recently designed with an emphasis on innovation and to bolster the company profile.
Netwealth is now aiming to invest in helping clients view wealth differently and deliver more customer-centric services and solutions.
"Our customers are mostly independently-minded advisers and their clients who are looking for greater control of their wealth and who seek to partner with firms that can assist or improve their business and/or financial position," Netwealth joint managing director, Matt Heine, said.
"Our brand is still relatively unknown compared to the large banks or institutions, and we recognise that we cannot stand still. We need to continually challenge ourselves and ask ourselves how we can improve what we do."
Heine said that client expectation had pushed for a rebrand, with users wanting to see ‘curious, creative and optimistic' solutions.
Despite several bumps in the road along the way, Heine said he was confident in the future of the rebranding and its long-term benefits.
"The process has taken longer than expected... we wanted Netwealth to be a personal brand, a brand that does not hide behind government regulation, bureaucracy or technology," he said.
"We are in the business of helping our customers enabling them to look beyond the obvious and to see wealth management in new ways."
Recommended for you
Almost 70 per cent of asset managers are planning to control costs via product rationalisation, according to a global survey by Northern Trust, as they seek to offer clients a best-in-class experience.
Fund managers should work collaboratively with data providers to minimise greenwashing risks in their products as a positive ESG score can be a “gamechanger” for a fund’s demand with advisers.
Asset manager Janus Henderson has made two acquisitions in the ETFs and emerging markets space as it takes strategic steps to meet client needs.
Self-reporting issues to ASIC could lead to a reduced charge for a fund manager but it may not exempt them from enforcement action altogether, according to ASIC chair Joe Longo.