BFG partners with Briefcase on direct indexing tech

Bell Financial Group (BFG) has partnered with investment solution provider Briefcase to deliver access to direct indexing technology to its clients.

Briefcase is partnering with BFG’s trading platform Desktop Broker to enhance advisers’ portfolio flexibility by delivering access to direct indexing technology and institutional-grade exchange traded fund (ETF) model portfolios through a non-custodial, Holder Investor Number-based platform (HIN).

In addition to the benefits that come with direct ownership of assets, the firm said this enhancement will allow advisers to take advantage of greater personalisation, tax efficiency, and cost-effective access to diversified portfolios.

Moreover, the platform is intended to deliver more cost-effective portfolio construction processes at scale and greater flexibility and control to meet the needs of complex, high-net-worth (HNW) clients.

As the latest in a number of enhancements from Briefcase this year, Josh Persky, the company’s founder and chief executive, said this partnership will strengthen advisers’ ability to deliver greater outcomes for clients.

“Briefcase is changing the way advisers build portfolios – giving them institutional-grade tools, true personalisation, and full investor ownership,” Persky said.

“This partnership allows us to scale that value further, breaking down the custodial barriers that have held back innovation in wealth management. We’re making sophisticated, customised portfolios available to a much wider audience – giving advisers powerful tools to deliver more value to their clients.

“Our focus is on building what the investor community not only needs today, but will demand in the future, and this partnership enables us to provide our unique services to a wider range of customers with increasingly diverse needs.”

Desktop Broker group head of sales, Craig Saunders, likewise stated that, by working with Briefcase, the firms will be able to deliver better solutions and outcomes for advisers.

“Together, we’re giving advisers more choice in how they build and manage portfolios – offering advisers and clients the transparency, efficiency, and control they expect from a modern wealth solution,” Saunders said.

This follows Briefcase’s announcement in March that it had launched automated reporting on its platform to streamline advisers’ administrative tasks and access client portfolio performance insights in a timelier manner.

According to Persky at the time, the launch came after receiving positive results from advisers in the beta testing phase, noting the clear demand for greater reporting and performance tracking capabilities.