Trinity sticks to growing its business
Growinga business by 40 per cent per annum over the past four years is by anybody’s measure, an impressive result. It is a result that Bill O’Sullivan, chief executive officer of Trinity Financial Services, is justifiably proud off.
O’Sullivan outlined to delegates at this year’s conference some of the basic rules and procedures he has used to achieve such growth. Fundamental to this has been the systemisation of his business, including networking with other companies and unashamedly copying their ideas that were working. “Why redevelop the wheel when the ideas are already there?” he says.
Retaining key staff by making them shareholders in the company is also a tool employed by O’Sullivan.
Trinity Financial Services has undergone specialisation by modelling itself on accountants and lawyers. The company is then able to offer clients specialist retirement planners, involved in areas such as social security and self-funding, and specialist advice planners dealing with areas such as salary packaging.
O’Sullivan is particularly excited about building ongoing growth through the existing client base. This is chiefly done through referrals, with new clients often tempted to join up through introductory discount offers.
“Referrals are vital to a business’ success. Knowing what each client generates in referrals is important.”
While O’Sullivan admits that many of the processes employed by Trinity require major work to implement and maintain, with its impressive business record over the past five years, it’s knowledge worth knowing.
AUTHOR
Jason Spits
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