Super-specialist advisers should offer financial wellness programs: WSSA
Advisers specialising in the superannuation space are the most ideally placed for offering online financial wellness programs and should do so by partnering with fintechs to expand their services and initiatives, according to Workplace Super Specialists Australia (WSSA).
WSSA president, Terry Rhodes said specialist advisers should look to boost financial education through an expanded range of specialist wellness services to meet increased demand.
“These types of programmes are gaining traction with employers and we see this as a huge opportunity for workplace super specialists,” he said.
“Workplace super specialists are in the best place to provide financial education literacy to employers and their employees, and could be looking at fintech providers, who are developing financial literacy programs at a great rate of knots, to help them deliver.”
The 2016 release of the WSSA Financial Wellness Index found almost two in five Australians needed to improve their financial wellness. Figures from CoreData for the index found 39 per cent were ‘financially unwell’ or had ‘room for improvement.’
AUTHOR
Hope William-Smith
Recommended for you
With an advice M&A deal taking around six months to enact, two experts have shared their tips on how buyers and sellers can avoid “deal fatigue” and prevent potential deals from collapsing.
Several financial advisers have been shortlisted in the ninth annual Women in Finance Awards 2025, to be held on 14 November.
Digital advice tools are on the rise, but licensees will need to ensure they still meet adviser obligations or potentially risk a class action if clients lose money from a rogue algorithm.
Shaw and Partners has merged with Sydney wealth manager Kennedy Partners Wealth, while Ord Minnett has hired a private wealth adviser from Morgan Stanley.
