Social media can attract SMSF business

self-managed super fund financial planners financial advisers SMSFs

17 February 2012
| By Chris Kennedy |

Using popular social media channels such as Facebook, LinkedIn, Twitter and YouTube can help financial advisers win new self-managed super fund (SMSF) business, according to SMSF Academy managing director Aaron Dunn.

Those channels will be increasingly important in appealing to younger and more technology-savvy SMSF members, Dunn said at this week's Self-Managed Super Fund Professionals' Association of Australia (SPAA) conference.

Tools such as blogs, webinars and Facebook could also help financial planners connect with a broader audience and keep clients and prospects updated, he said.

Twitter can make it easier for financial advisers to communicate online and Facebook can help them better understand their target audience and share their views, Dunn said.

The recent SPAA/Russell Intimate with SMSFs Survey indicated trustees remain sceptical of financial planners and rely more on mainstream media when making investment decisions. SMSFs are also attracting an increasingly younger demographic, the study found.

"Financial planners need to have a strong web presence to be able to demonstrate their knowledge and skills around SMSFs to attract business and make themselves stand out from the crow," Dunn said.

Read more about:

AUTHOR

Recommended for you

 
sub-bgsidebar subscription

Never miss the latest news and developments in wealth management industry

 

MARKET INSIGHTS

PETER JOHNSTON- AIOFP

Well done Keith and Neil, these Canberra Bureaucrats need to be stopped. ...

1 day 15 hours ago
JOHN GILLIES

WHEN I RETIRED A LOT OF GUY'S WERE STILL PRACTICING FORMS OF COLD CALLING. There nothing wrong with it as a way of estab...

2 days 14 hours ago
JOHN GILLIES

I thought you joined a dealer to be protected and have a better version of regulation explained, BUT The dealers themsel...

2 days 15 hours ago

ASIC has cancelled the AFS licence of a Sydney wealth firm, the fifth Sydney firm to see a cancellation since the start of the year....

1 week 2 days ago

A former financial adviser has been banned by ASIC from providing financial services for inappropriate advice, among multiple breaches....

3 weeks 3 days ago

ASIC has suspended the AFS licence of a Melbourne fund manager responsible for six managed investment schemes....

2 weeks 3 days ago

TOP PERFORMING FUNDS

ACS FIXED INT - AUSTRALIA/GLOBAL BOND