Social media can attract SMSF business
Using popular social media channels such as Facebook, LinkedIn, Twitter and YouTube can help financial advisers win new self-managed super fund (SMSF) business, according to SMSF Academy managing director Aaron Dunn.
Those channels will be increasingly important in appealing to younger and more technology-savvy SMSF members, Dunn said at this week's Self-Managed Super Fund Professionals' Association of Australia (SPAA) conference.
Tools such as blogs, webinars and Facebook could also help financial planners connect with a broader audience and keep clients and prospects updated, he said.
Twitter can make it easier for financial advisers to communicate online and Facebook can help them better understand their target audience and share their views, Dunn said.
The recent SPAA/Russell Intimate with SMSFs Survey indicated trustees remain sceptical of financial planners and rely more on mainstream media when making investment decisions. SMSFs are also attracting an increasingly younger demographic, the study found.
"Financial planners need to have a strong web presence to be able to demonstrate their knowledge and skills around SMSFs to attract business and make themselves stand out from the crow," Dunn said.
Recommended for you
The corporate regulator has cancelled the AFSL of a Perth advice firm, with the firm having previously seen its licence temporarily suspended in 2020.
Having proposed changes earlier this year, ASIC has clarified how it will support licensees with additional relief under the reportable situations regime.
AMP has partnered with BlackRock and research house Lonsec to provide a model portfolio capability on its North platform that offers “portfolio customisation at scale” to advice practices of all sizes.
Money Management rounds up actions ASIC took against advice individuals in the first half for FY25 from exam falsifications to dishonest conduct.
