Sequoia buys Libertas FP

Sequoia Financial Group has announced the acquisition of national licensee Libertas Financial Planning.

Under the terms of the agreement, Libertas would remain separate from InterPrac and would continue to operate under its own Australian Financial Services licence (AFSL), brand and identity.

Garry Cole, Sequoia’s chief executive, said that Libertas was a successful and well-established financial advice dealer group and has an extensive, Australia-wide network of approximately 70 authorised representatives.

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“The acquisition provides Sequoia with further scale in the advice marketplace and based on the latest Money Management dealer group survey makes Sequoia the third largest non-bank owned financial adviser group in the country”, said Crole.

Libertas’ managing director, Mark Euvrard, said that its planners would benefit immensely from being part of a larger licensee focussed on the provision of highly complaint advice and client service.

The acquisition was Sequoia’s eighth AFSL business that operated under their own identity and license within the Sequoia Group.

These included:

  • InterPrac Financial Planning
  • Insurance Finance Services
  • Morrison Securities
  • Sequoia Asset Management
  • InterPprac General Insurance
  • Libertas Financial Planning
  • My Own Super Fund
  • Sequoia Wealth Management

“Libertas will provide Sequoia with additional scale in financial advice with immediate financial benefit to the Group and is highly EPS accretive,” Crole said.

 “We are actively recruiting financial advisers where they fit with our culture and client service objectives and are delighted to be working with the Libertas team”.




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