Securitor signs Bentleys to dealer services

australian financial services financial services reform

6 April 2004
| By Lucie Beaman |

Securitorhas signed up another partner, with the financial planning arm of accounting firm Bentleys MRI Sydney replacing its former dealer services arrangements previously held withGodfrey PembrokeandCount Financial.

The move, which follows that of Bentleys MRI Melbourne last year, will see Bentleys MRI’s seven staff with Australian Financial Services Licences (AFSL) move under the Securitor banner.

Bentleys MRI financial services head John Hornbrook says with the advent of Financial Services Reform regime, the group required a dealer group that could provide both front and back end solutions as an integrated system.

“We have grown quickly over the last four years and now have 15 partners and 100 staff in Sydney, creating real critical mass for the development of our practice in the financial services market,” Hornbrook says.

“The introduction of the FSR regime this month provided the catalyst for us to unite our financial planning operations under one friendly licensee.”

Bentleys MRI Sydney will now utilise Securitor’s e-wrap and adviserNet services, with Securitor general manager Sean West flagging the agreement as another milestone in Securitor’s growth strategy.

The deal follows yesterday’s news that the Snowball Group will launch a badged version of Asgard’s eWrap service, accessing Asgard’s Advisernet and Investor Online technology.

According to Securitor more than 400 financial planners are licensed through the group with a further 200 from more than 40 dealer groups using its range of dealer services.

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