Rebranding goes live
Chris Larsen
Deutsche Bank today goes live with the rebranding of its Australian retail asset management business as DWS Investments.
Deutsche also made clear that the rebranding exercise heralded the introduction of a new structured fund capability and the launch of three specialist global funds under the new brand name — the DWS Climate Change Fund, the DWS Emerging Markets Equity Fund and the DWS Global Small Companies Fund.
Commenting on the rebranding, Deutsche deputy head of asset management in Australia Chris Larsen said it represented an exciting step in the evolution of the global and Australian investment management business.
He said the introduction of the new DWS-branded funds offered Australian investors the “opportunity to participate in some of the key international trends shaping our future”.
AUTHOR
Mike Taylor
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