ninemsn pioneers screen scraping for portal sites
AUSTRALIA's most visited Web site, ninemsn, has signed a deal with Parkers' Edge to install an account aggregation service on its site.
Parkers' Edge's nettposition service will form the backbone of ninemsn's offering, which is scheduled to be rolled out in the near future. The move gives ninemsn a jump on most of the banking Web sites, which have yet to roll out account aggregation services.
Parkers' Edge chief executive officer Janet Parker says the service is a natural progression for portal Web sites like ninemsn.
"Portals both here and the US have developed their financial services content very rapidly," she says.
"Account aggregation services, such as nettposition, give portal sites greater interaction with site visitors and increases the frequency with which visitors return to the site."
Parkers' Edge has been one of the pioneers of account aggregation, or screen scraping as it is sometimes known, in Australia. The group has been a dominant player in the Internet banking market for the past five years and has embraced account aggregation as an extension to these services.
The group launched the nettposition service about two months ago, which offers banking, broking, funds management, e-mail, news and airline loyalty programs.
Parker says it differs from other account aggregation services on offer by offering control of the data to rest with the Web site operator.
She says the service also offers a permission element that allows consumers to give their financial planner easy access to the financial data selected by the client and so ease the administration burden on financial planners.
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