Leveraged Equities drops ‘equities’



Margin lending firm Leveraged Equities has rebranded its corporate identity and is now known as Leveraged. The name and logo change is set to reflect the firm's expanded product range and services, the company said during its announcement.
Leveraged is part of Bendigo and Adelaide Bank and was acquired in 2000 by Adelaide Bank before merging with Bendigo Bank. The new corporate identity follows the boost in investment into the company that was announced 18 months ago.
Executive of Leveraged, Alexandra Tullio, said the firm was committed to innovation, developing new offerings and meeting gaps in the market in league with its partners.
"We're excited about Leveraged and looking forward to a robust future. We've spent a great deal of time and energy refreshing the business and giving our people an element of freedom to best determine how our teams will operate," she said.
"We're responding to a changing marketplace and continually improving the customer experience so that we are truly the professionals' choice when it comes to geared solutions."
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