IOOF advice groups lead Barron’s survey


A survey by Barron's of Australian financial advisers has seen IOOF achieve the top ranking for the number of advisers for the second year in a row.
IOOF-aligned advisers constituted 24 per cent of Australia’s top financial advisers, as ranked by the US financial investment publisher.
On the second annual list of “Australia’s Top 50 Financial Advisers,” 12 of the top 50 advisers were IOOF-aligned advisers, IOOF said.
IOOF advice groups represented in the survey included Shadforth Financial Group and Bridges Financial Services.
IOOF managing director, Christopher Kelaher said: “IOOF’s open architecture approach is a stand-out in the industry and clearly differentiates us from our peers.”
“Ensuring our advisers have access to a wide range of both IOOF and other industry-leading products and services underpins our advice-led strategy. We continue to attract and retain the most talented, dedicated and expert advisers in the industry.”
“With our IOOF Advice Academy, ClientFirst approach and unique open architecture, we are confident we will continue to be Australia’s leading specialist wealth manager.”
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