Industry funds launch planning campaign
The Industry Super Network (ISN) has flagged the start of a national advertising campaign designed to inform members about financial advice available through their superannuation funds.
The national print media campaign will focus on intra-fund advice and is based on research commissioned by ISN. It will run alongside the industry fund’s existing ‘from little things, big things grow’ advertising campaign.
Announcing the start of the national advertising campaign, ISN chief executive David Whiteley (pictured) said the research had prompted funds to scale advice to meet the needs of members.
He said the research, commissioned by ISN and conducted by Forethought, found that 82 per cent of respondents earning below $100,000 had not sought ongoing advice during the preceding two years.
Whiteley said the intra-fund advice offerings by industry super funds aimed to address their members’ unmet need for basic, one-off, strategic advice.
“Our research shows that our members want advice about their super, and their fund is the preferred source of the advice,” he said. “Advice provided by a fund on the member’s holding in the fund is given in their best interest.”
“Given the crisis of confidence in the financial planning industry, these services are necessary to provide our members with a source of trusted advice about their superannuation,” Whiteley said.
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Mike Taylor
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